Management of the Haemostasis Business Unit (BU) – Sets optimal conditions in achieving sales & marketing targets of the BU, and initiates plans and activities to exceed BU’s objectives
Management of assigned product portfolio throughout the product life cycle – from product conceptualisation to obsolescence
Key activities include developing product strategy, identifying opportunities, specifying products’ positioning to support pre-launch, launch, & post-launch activities and driving market adoption.
Responsibilities
- Product Management & Strategy
- Plans and prepares new product launch collaterals and annual marketing plans
- Conducts analyses required for strategic decision support relating to target markets, market segmentation, SWOT analysis, competitive intelligence, positioning, and others that may be brought about by the market dynamism of the assigned business unit
- Translates science, technology, & customer requirements into marketing messages and product positioning, and communicates clearly with country representatives (sales/marketing people, country heads)
- Conceptualises marketing communication tools leading towards the achievement of the product-specific strategy
- Develops high impact marketing and educational programs leading to system and brand conversion
- Prepares comprehensive competitive comparison portfolio and communicates clearly to individual country sales/marketing members
- Sets up competitive pricing for all products within the assigned BU
- Implementation of favorable conditions towards achievement of team’s overall objectives
- Builds a motivating and encouraging environment in the region and within the team
- Suggests and implements plan of actions that will add value to the team’s performance
- Takes accountability for projects-on-hand, including each BU’s annual marketing expense budget
- Accepts other roles assigned that will help improve team’s operation efficiency
- Cross-Functional Role
- Collaborates well with other cross-functional teams to achieve shared goals
Requirements
- Minimum Degree in Science with 5 years marketing experience within the IVD industry.
- Experience in strategic planning, strategic marketing and business development.
- Good knowledge on the health care market including customer needs and competitive landscape
- MS Word, Excel, PowerPoint
- Strong written & verbal communication
- High level of planning and execution skills
- Profound knowledge in Marketing and finance
- Proven analytic skills with ability to understand complex market & product data to produce sound business recommendations
- Ability to analyse & prioritise opportunities and take decisive action
- Strong business acumen supported by an appropriate level of confidence and professionalism to negotiate agreements. Strong ability to work across groups to identify opportunities & gain agreement on shared priorities.
- Enthusiastic, self-starter with strategic focus, positive thinking
- General working attitude focused on Integrity, Customer-focus, Accountability, Respect, & Excellence
- Work experience in a clinical/research laboratory
- Travel requirement: High
- May have to work on weekend occasionally.
ALL APPLICATIONS WILL BE TREATED WITH THE STRICTEST CONFIDENTIALITY
We regret that only shortlisted candidates will be notified.