Support business growth of the Haematology business unit – execute strategies for achieving sales & marketing targets of the BU, and initiates plans and activities to exceed BU’s objectives
Management of the assigned product portfolio throughout the product life cycle – from product conceptualisation to obsolescence
Key activities include identifying opportunities, specifying products, pre-launch, launch, & post-launch activities, market adoption, working group project and general project management
Responsibilities
Product Management & Strategy
- Plans and prepares new product launch collaterals and annual marketing plans
- Conducts analyses required for strategic decision support relating to target markets, market segmentation, SWOT analysis, competitive intelligence, positioning, and others that may be brought about by the market dynamism of the assigned business unit
- Conducts gap analyses to identify evidence and proof sources needs to realise full value proposition of product portfolio
- Translates science, technology, & customer requirements into marketing messages and product positioning, and communicates clearly with country representatives (sales/marketing people, country heads)
- Conceptualises marketing communication tools leading towards the achievement of the product-specific strategy
- Develops high impact marketing and educational programs leading to system and brand conversion
- Prepares comprehensive competitive comparison portfolio and communicates clearly to individual country sales/marketing members
- Sets up competitive pricing for all products within the assigned BU
Business Development
- Active participation in the design and implementation of approved product initiatives, including launch of new products & services, introducing product enhancements, and coordinating pricing modifications
- Identifies competitor activities and develops strategic actions to address them
- Provides expert assistance to business partner representatives (distributors/affiliates) as second/third level support, depending on each individual country structure
- Support resolution of customer complaints and implements corrective/preventive actions across a professional and timely manner
- Drive strategic initiatives with key opinion leaders (KOLs) to support the continuous success of the assigned BU
- Deliver comprehensive and highly professional product and marketing training to all affiliates and business partners
- Drives the development of appropriate customer / market segmentation, segment-specific value proposition, and associated sales/marketing tools
- Organise &/or support regional marketing activities such as seminars, trade shows, etc., as needed
- Provides support and guidance to business partners regarding products and market-related issues
Implementation of favorable conditions towards achievement of team’s overall objectives
- Builds a motivating and encouraging environment in the region and within the team
- Suggests and implements plan of actions that will add value to the team’s performance
- Accepts other roles assigned that will help improve team’s operation efficiency
Cross-Functional Role
- Cross-functional collaboration with intra-/interdepartmental teams to achieve shared goals
- Support the new product launch process across SAP
Requirements
- Bachelor of Science Degree
- Minimum 3 years working experience in the clinical haematology laboratory
- Minimum 5 years marketing experience within the IVD industry
- MS Word, Excel, PowerPoint
- Strong written & verbal communication
- High level of planning and execution skills
- Understanding of basic financial statements
- Proven analytic skills with ability to understand complex market & product data to produce sound business recommendations
- Ability to analyse & prioritise opportunities and generate proposals further decision-making
- Enthusiastic, self-starter with strategic focus, positive thinking
- General working attitude focused on Integrity, Customer-focus, Accountability, Respect, & Excellence
- Product management experience with MNCs
- Travel Requirement: High
- Others: Working on weekends occasionally
ALL APPLICATIONS WILL BE TREATED WITH THE STRICTEST CONFIDENTIALITY
We regret that only shortlisted candidates will be notified.