1. Product Management & Strategy

• Plans and prepares new product launch collaterals and annual marketing plans in alignment with Global Teams.
• Conducts analyses required for strategic decision support relating to target markets, market segmentation, SWOT analysis, competitive intelligence, positioning, and others that may be brought about by the market dynamism of the assigned business unit
• Conducts gap analyses to identify evidence and proof sources needs to realize full value proposition of product portfolio
• Translates science, technology, & customer requirements into marketing messages and product positioning, and communicates clearly with country representatives (sales/marketing people, country heads)
• Conceptualizes marketing communication tools leading towards the achievement of the product-specific strategy
• Develops high impact marketing and educational programs leading to system and brand conversion
• Prepares comprehensive competitive comparison portfolio and communicates clearly to individual country sales/marketing members
• Sets up competitive pricing for all products within the Flow Cytometry BU
• Management of Regional resources for entire Flow Cytometry BU

2. Business Development

• Oversees the design and implementation of approved product initiatives, including launch of new products & services, introducing product enhancements, and coordinating pricing modifications.
• Identifies competitor activities and develops strategic actions to address them
• Provides expert assistance to business partner representatives (distributors/affiliates) as second level support, depending on each individual country structure
• Handles customer complaints and coordinate  corrective/preventive actions across a professional and timely manner
• Establish strategic initiatives with key opinion leaders (KOLs) to support the continuous success of the Flow Cytometry BU
• Deliver comprehensive and highly professional product and marketing training to all business partners
• Coordinate Global and Regional intelligence data from internal/external meetings, surveys and reports, to derive actionable insights into the region Flow Cytometry market
• Drives the development of appropriate customer / market segmentation, segment-specific value proposition, and associated sales/marketing tools
• Organize &/or support regional marketing activities such as seminars, trade shows, etc., as needed

Provides support and guidance to business partners regarding products and market-related issues

3. Implementation of favorable conditions towards achievement of team’s overall objectives

• Builds a motivating and encouraging environment in the region and within the team
• Suggests and implements plan of actions that will add value to the team’s performance
• Takes accountability to projects-on-hand, including each BU’s annual marketing expense budget

Accepts other roles assigned that will help improve team’s operation efficiency

4. Cross-Functional Role

• Cross-functional collaboration with intra-/interdepartmental teams to achieve shared goals
• Leads the new product launch process within SAP