Sysmex Wins Good Design Gold Award 2011 New “Silent Design®” Concept Rated Highly

Sysmex Corporation (HQ: Kobe, Japan; President: Hisashi Ietsugu) today announced its receipt of the Good Design Gold Award 2011 (Minister of Economy, Trade and Industry Award) for its highly rated in vitro diagnostic system employing the Company’s new “Silent Design®” concept and design implementation.

In October 2011, Sysmex received the Good Design Award 2011, sponsored by the Japan Institute of Design Promotion, for the application of design considerations to this clinical testing system product family and the high rating accorded to their expression of form as well as improvements in functionality and performance and ease of usability in testing. 

The Good Design Gold Award 2011 was received in recognition of being one of the most outstanding award recipients in terms of design.

In the past, in vitro diagnostic systems have typically focused on improvements in functionality and performance leading to advances in testing speed and accuracy. In addition to such functionality and performance rises, Sysmex’s new “Silent Design®” concept concentrates on enhancing instrument usability by clinical laboratory technicians. While ensuring overall consistency throughout the in vitro diagnostic system, importance is placed on raising lab usability through highly recognizable design of key individual components.

The current award was received for the application of design considerations to this product family and the high rating accorded to their expression of form.

Going forward, Sysmex plans to continue providing customers with easy-to-use products based on its new “Silent Design®” concept.

 

Overview of the Good Design Gold Award 2011 (Minister of Economy, Trade and Industry Award)

The Good Design Gold Award is awarded to 12 Good Design Award recipients whose high-quality designs are deemed particularly outstanding in helping to resolve current-day issues.

Name of award received: In vitro diagnostic system and an approach to its design

Designers:

  • Product: Design Studio S Fumie SHIBATA
  • Package: HIROMURA DESIGN OFFICE Masaaki HIROMURA
  • GUI: Soft Device Inc.
  • Note: GUI, an acronym for graphical user interface, refers to the screen design. 

Judges’ comments:
“Medical equipment designs typically concentrate on 1) enhancing usability by medical professionals, 2) improving patient peace of mind and 3) suitability with the hospital environment. We accorded this diagnostic instrument particularly high marks in the first category. The product caters to diagnostic instrument workflow diversity and specialized field-specific clinical technologists. At the same time, in response to the recent increase in people taking over responsibility for different fields owing to a downward trend in the number of clinical technologists, the design provides consistency of form and dissimilarity to prevent misoperation, making equipment more recognizable through its design. Furthermore, the ultimate exterior design is a sophisticated expression of form that symbolizes function and performance.”

 

Example of product receiving award
XN-Series multiparameter automated hematology analyzers (Product model: XN-9000)

111109_xn9000      111109_gooddesigneaward2011goldaward

XN-9000 GOOD DESIGN AWARD 2011 GOLD AWARD

The Good Design Award is a Japanese comprehensive design evaluation and commendation system operated since 1998 by the Japan Institute of Design Promotion (JDP). The system has its origins in the “Good Design Selection System” (known as the “G-Mark System”) instituted by the Ministry of International Trade and Industry (now, the Ministry of Economy, Trade and Industry) of Japan in 1957.

Please refer to the Japan Institute of Design Promotion website for details.
URL:http://www.g-mark.org/english/ (Good Design Award website)

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