Regional Marketing Manager (Flow Cytometry)


Management of the Flow Cytometry Business Unit – sets optimal conditions in achieving sales & marketing targets of the Business Unit (BU), and initiates plans and activities to exceed BU’s objectives


(1) Product Management & Strategy

  • Plans and prepares new product launch collaterals and annual marketing plans
  • Conducts analysis required for strategic decision support relating to target markets, market segmentation, SWOT analysis, competitive intelligence, positioning, etc.
  • Translates science, technology and customer requirements into marketing messages and product positioning, and communicates clearly with country representatives     
  • Conceptualizes marketing communication tools leading towards the achievement of the product-specific strategy
  • Develops high impact marketing and educational programs leading to system and brand conversion
  • Prepares comprehensive competitive comparison portfolio and communicates clearly to individual country sales / marketing members
  • Sets up competitive pricing for all products within the Flow Cytometry BU

(2) Business Development

  • Oversees the design and implementation of approved product initiatives, including launch of new products and services, introducing product enhancements, and coordinating pricing modifications
  • Identifies competitor activities and develops strategic actions to address them
  • Provides expert assistance to business partner representative (distributors/affiliates) as second/third level support, depending on each individual country structure
  • Handles customer complaints and implements corrective/preventive actions across a professional and timely manner
  • Establish strategic initiatives with key opinion leaders (KOLs) to support the continuous success of the Flow Cytometry BU
  • Conducts comprehensive and highly professional product and marketing training to all business partners
  • Drives the development of appropriate customer/market segmentation, segment-specific value proposition, and associated sales/marketing tools     
  • Organizes and/or supports regional marketing activities such as seminars, tradeshows, etc., as needed

(3) Implementation of favorable conditions towards achievement of team’s overall objectives

  • Builds a motivating and encouraging environment in the region and within the team
  • Suggests and implements plan of actions that will add value to the team’s  performance
  • Takes accountability to projects-on-hand, including each BU’s annual marketing expense budget
  • Accepts other roles assigned that will help improve team’s operation efficiency

(4) Cross- Functional Role

  • Collaborates well with other cross-functional teams to achieve shared goals
  • Leads the new product launch process within Sysmex Asia Pacific

Job Requirement:

  • Minimum a Bachelor of Science Degree or equivalent
  • Minimum 5 years relevant working experience within the IVD industry, preferably with strong Flow Cytometry product and application knowledge
  • Must have a working knowledge of business planning and understanding of financial statements
  • Proven analytic skills with ability to understand complex market and product data to produce sound business recommendations
  • Ability to analyze & prioritize opportunities and generate proposals further decision-making
  • High level of planning and execution skills
  • Those with work experience in a clinical/research laboratory/Sales and/or marketing capacity will be an added advantage
  • Excellent public speaking, presentation and communication skills (written and verbal)
  • Highly motivated individual with strategic focus, good initiatives, creativity, working attitude and sense of responsibility
  • Effective team player with a cheerful disposition and open mindedness.
  • Travel frequency: High (50%)

Interested candidates are invited to write in with a detailed resume stating current and expected salary package.

All applications will be treated with the strictest confidentiality.
We regret that only shortlisted candidates will be notified

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